To help drive consumer to try Amazon Locker’s alternative delivery system, we were hired to to discover, create and distribute the most effective benefit messaging.

After testing hundreds of variants and 8 different product benefits, we discovered consumers were most likely to try Amazon Locker because of its convenience and flexibility. With those learnings, we optimized Amazon’s existing made-for-broadcast assets to turn them into 15-second, social-first videos.

I contributed to creative strategy on this project, generating dozens of short scripts and dynamic video sequences designed to reach consumers we messages we know resonate.